The luxury department store has removed the word 'Christmas' from its popular gift catalogue

The luxury department store has removed the word 'Christmas' from its popular gift catalogue

An iconic annual gift catalog known for its absurdity has dropped the word “Christmas” from its name after nearly 100 years of running.

Neiman Marcus' “Christmas Book,” in print since 1926, first began as a 16-page booklet. In the years since, it has become popular among the wealthy and bucket list dreamers alike for “fantasy gifts”.

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According to a New York Post report, the shift from “Christmas Book” to “Holiday Book” for this year's catalog has raised hackles within the 117-year-old company based in Dallas.

New CEO Geoffrey van Remdonck is rumored to be unpopular within the company, according to sources, who instituted layoffs and internal restructuring.

Santa Claus attends the Neiman Marcus Fantasy Gifts Cocktail Event on October 16, 2019 in New York City. (Lya S. Savenok/Getty Images for Neiman Marcus/Getty Images)

“If Geoffrey and his team had as much time to run the business as to express the vision for DEI, we would buy Sachs or launch an IPO,” one employee told the New York Post. “Instead, my job is at risk because of our business failure.”

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“Fantasy Gifts” has been an especially popular focal point of the catalog every year since its inception in 1959. These gifts are especially eye-catching for their price tag and rarity

“Fantasy gifts” for 2024 include a $1.9 million 18th-century horse drawn carriage that once belonged to the Spanish royal family and a $777,777 Namibian safari.

The luxury department store has removed the word 'Christmas' from its popular gift catalogue

Neiman Marcus' Holiday Book 2024 has quietly dropped the word “Christmas” from this year's catalog. (Neiman Marcus/Fox News)

The current catalog cover does not mention the new rebrand; Instead the new cover simply refers to the book as “A Neiman's Fantasy”.

Neiman Marcus will be purchased by Saks Fifth Avenue parent company HBC in 2025.

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An employee told the New York Post, “We think it was a last ditch effort for Geoffrey.”

Neiman Marcus did not respond to Fox Business' request for comment.

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