Netflix adds 'Moments' feature allowing users to easily share favorite scenes (Exclusive)

Netflix has added a way for you to watch the car scene from “Bridgerton” over and over again — and share it with your friends — without breaking a sweat.

Launching Monday on Netflix's iOS app with Android to follow, Moments is a new mobile feature that lets members save, rewatch and share their favorite scenes across Netflix titles.

Per Netflix, “With Moments, members can quickly bookmark a scene while watching it on their phone, saving it directly to their My Netflix tab for easy access later. Members can share their favorite scenes across platforms like Instagram and Facebook, creating a seamless way to engage with their favorite content and share it with friends. We look forward to adding more features in the future to help members enjoy and share their favorite Netflix moments.”

To promote the launch of Netflix's new feature, the streamer is debuting the new marketing campaign “It's So Good” on Monday, in which stars including Giancarlo Esposito, Simone Biles and Cardi B riff on their own favorite scenes from Netflix movies and TV shows.

“You know that feeling when a scene, character or line from a show or movie sticks with you and you can't help but text your friends, 'You have to see this, it's so good!'?” Netflix Chief Marketing Officer Marian Lee said this diversity. “Whether it's sparking Halloween costume ideas or becoming a TikTok sensation, the incredible fandom we see is a testament to what makes Netflix amazing. Our new campaign is about celebrating these unforgettable moments, taking you back to that feeling you got when you first watched a great show on Netflix.”

Esposito added: “I know firsthand that there is something magical that happens when a powerful story finds its audience on Netflix. All of a sudden everyone is fascinated and can't stop talking about it, and that passion keeps getting more complex.”

“When I'm hooked by a story, I go deep,” Biles said. “It happens all the time — I see a scene and have to find someone to talk to about it. At the end of the day, I'm a fan who's hooked on the show like everyone else.”

Watch the “It's Too Good” TV spot below.