'Diabetes in a box': Consumer demands answers after Crumble Cookies unveils new 1,130-calorie brownie

Crumble Cookies can shatter your health with its new calorie-dense brownies.

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What are crumble cookies?

For those unfamiliar with the brand, Crumble Cookies is a growing cookie chain founded in 2017 by a pair of cousins ​​in Utah. According to the brand's site, the company now has more than 800 locations in 49 states and two stores in Canada.

The dessert chain, which has grown in popularity in part because of social media, has a rotating menu. About 12 to 14 different flavors are released weekly. The cookies are also said to be quite tasty and generously portioned, and the company prides itself on quality ingredients. Sweet treats are also baked fresh to order.

The company's iconic pink box fits perfectly with its cookies and comes in a 4-pack, 6-pack or 12-pack box. However, the 4-pack is by far the most popular.

If you haven't tried the crumble yourself, you've probably heard a review from someone who either loves or hates the cookie.

On the negative side, many people complain that the cookies are too sweet or one-note in flavor.

Calorie Callout

In a viral video with over 130,000 views, TikToker TeeEmUp (@teeemupplug) said Crumble's cookie drops are like Snicker drops.

He mentions that their latest Brownie Drop (which the site describes as “gooey brownie encrusted with crisp chocolate edges, topped with velvety vanilla mousse, smoothed with warm fudge, and topped with rainbow sprinkles and a cherry”)
There is a corresponding amount of calories.

“Crumbleball needs to be investigated,” TeeEmUp said.

Just one brownie sundae is 1,130 calories and 220 mg of cholesterol. In context, depending on your risk factors for heart disease, you should consume 200-300mg of cholesterol at most, AAccording to UCSF Health.

“They want you to get into cholesterol debt. What's going on?” Dr. TeeEmUp. “…if you have more than one of these, you have a problem. You need to be checked out and sent to work immediately.”

Although caloric intake depends on various factors such as age, gender and activity level, according to Health, moderately active women need 1,600-2,400 calories per day, while their men need 2,000-3,000 calories.

@teeemupplug #greenscreen #fyp #fyppppp #crumbl #calories #canada🇨🇦 #explore #observing ♬ Dust Collector – Lucas

Other high-calorie desserts

But Crumble isn't the only place serving high-calorie desserts. Here are a few more desserts with 1,000 or more calories:

• The Cheesecake Factory – Ultimate Red Velvet Cake Cheesecake
• Dairy Queen – Brownie Blizzard of Royal Ridge
• Applebee's – Triple Chocolate Meltdown
• TGI Fridays – Brownie Obsession
• of pepper – Molten Chocolate Cake

Recent Controversies

Some people are boycotting the brand and calling them racist when online viewers notice that Crumble reposts videos from many creators but rarely reposts black creators (even though their videos get tens of thousands of views).

Other manufacturers also came under fire when their desserts were called out for their high-calorie counts.

“Rather die before eating the crumble cookie,” reads the top comment.

“No, because, I don't even understand how you eat the whole thing. I get a quarter and gut rot,” said one person.

“Nah because realistically what do they put in those cookies to be 1k,” asked another.

The Daily Dot TikTok reached out to TeeEmUp via direct message and comments, and Crumble via email.

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