Amazon is adding Prime Video as an Apple TV+ subscription add-on

Amazon and Apple, the two Silicon Valley behemoths, are teaming up more closely in the streaming arena

Later this month, Apple TV+ will be available in the US as an add-on subscription through Prime Video for $9.99 per month, Amazon announced Wednesday.

Apple TV+ joins Prime Video's collection of more than 100 add-on subscription options in the US, including Warner Bros. Discovery's Max, Paramount Global's Paramount+, Sony's Crunchyroll and Amazon-owned MGM+.

The deal to bring Apple TV+ to Prime Video is part of Amazon's strategy to consolidate as many entertainment options as possible for customers — available on one bill, in one app.

“Prime Video is a first-stop entertainment destination offering a broad selection of premium programming,” Mike Hopkins, SVP and head of Prime Video and Amazon MGM Studios, said in announcing the deal. “As we continue to expand our offering and make it easier for customers to personalize their streaming experience right in an app, we're proud to welcome Apple TV+ and its popular and critically acclaimed shows, movies and events to Prime Video.”

The two companies are already working together on the device side: Amazon's Fire TV family offers a native Apple TV+ app, and the Apple TV 4K box streams Prime video. But the new deal has elevated their business partnership to a new level. Amazon takes a certain percentage cut of subscription revenue for streaming services purchased through Prime Video, but it does not disclose those terms.

At the Bloomberg Screentime conference in LA on Thursday evening, Hopkins was asked how the Prime Video distribution deal benefits Apple, to which he replied that Amazon could offer Apple TV+ to “hundreds of millions of customers around the world.”

Last April, CEO Andy Jassy said that Prime Video had surpassed 200 million monthly viewers. This number does not indicate engagement, where Prime Video trails Netflix: For example, in August 2024, Netflix had a 7.9% share of total US TV viewing time compared to 3.1% for Prime Video, per Nielsen.

Apple TV+ offers a lineup of original shows including “Severance,” “Slow Horses,” “The Morning Show,” “Presumed Innocent,” “Shrunk,” “Hijack,” “Loot,” “Palm Royale,” as well as films . Such as “Wolves” starring Brad Pitt and George Clooney and “The Instigators” starring Matt Damon and Casey Affleck. The streaming service also offers Major League Soccer and Major League Baseball games.

“We want to make Apple TV+ and our award-winning library of series and movies from the world's best storytellers available to as many viewers as possible,” said Eddie Cue, Apple's SVP of Services, in a statement. We're thrilled that Prime Video will now offer Apple TV+, giving viewers an incredible breadth of viewing options.”

Prime Video is one of the key benefits of the Prime membership program, which costs $139 per year (or $14.99 per month) in the US. Alternatively, customers can sign up for a stand-alone Prime Video subscription for $8.99 per month.

In January, Prime Video began serving ads on TV shows and movies by default and offered subscribers the option to pay an additional $2.99/month for an ad-free experience. (Disgruntled Prime users sued Amazon over the change; the company is seeking to dismiss the suit.) This summer, the company revamped Prime Video's user interface, aiming to increase engagement and make it easier to watch what's included at no extra charge. Streaming services.

Prime Video's original programming includes Amazon MGM Studios-produced series and movies such as “Road House,” “The Lord of the Rings: The Rings of Power,” “Fallout,” “Reacher,” “The Boys” and “The Idea of ​​You.” ” plus licensed content. Live sports on the service include the NFL's “Thursday Night Football,” WNBA and NWSL games.