Red Lobster CEO Damola Adamolekun won't rule out the return of the unstoppable shrimp.

Red Lobster's new chief executive says he's always been suspicious of the endless shrimp deal that cost the company $11 million in the first quarter of its launch.

In a new CNN interview, CEO Damola Adamolekun recalled his first impressions of the restaurant chain's decision to permanently add $20 unlimited shrimp deals to its menu last year. His first thought, “It's a very expensive product to give away endlessly.”

Last year the seafood chain made the all-you-can-eat shrimp a permanent menu item after two decades of limited-time offerings. Adamolekun said the offer caused chaos at the corporate level and restaurants as customers enjoyed unlimited prawns.

“You put pressure on the kitchen. You put pressure on the server. You put pressure on the host. People can't get a table,” Adamolekun told CNN. “It creates a lot of chaos operationally.”

However, he did not rule out the possibility of returning to the agreement in a new form.

“I don't want to say never, but certainly not the way it was done,” Adamolekun said. “We won't have it in a way that's losing money and not being managed in that fashion.”

Who is Damola Adamolekun?

Damola Adamolekun, 35, was brought in as the new Red Lobster CEO in August.

The Nigerian native joins the company after previous corporate experience as CEO and Chief Strategy Officer of PF Chang, as well as a partner at New York investment firm Paulson & Co.

He told CNN he tried Red Lobster at a location in Springfield with his family on Sunday after church. He said he hopes to restore the glory of what he calls “the first truly successful casual dining chain scale in America.”

Founded by Bill Darden, Red Lobster opened in 1968 with the first location in Lakeland, Florida.

Contributed by: Max Houtman

This story has been updated to fix a typo