Oasis will not use Ticketmaster dynamic pricing for North American tours
Oasis announced the North American leg of its 2025 reunion tour this morning, and the band's management also shared a decision that will be welcome news for fans: They won't have to worry about inflated “dynamic pricing” rates when tickets go on sale Oct. 4. Dynamic pricing allows ticket costs to fluctuate based on demand, but often, the end result is that prices for high-profile performances rise far above face value. This has caused many people to bemoan the feature in recent years.
“It is widely recognized that dynamic pricing is an effective tool to combat ticket touting and to keep prices below market rates and thus more affordable for a significant proportion of fans,” the statement said.
“But, when unprecedented ticket demand (where an entire tour can sell out multiple times at the time tickets go on sale) is combined with technology that can't keep up with that demand, it becomes less efficient and can lead to an unacceptable experience for fans. “
dynamic pricing was Effective for Oasis' UK and Ireland show, and the resulting sky-high prices angered many hopeful buyers, prompting an investigation from competition and market authorities. For its part, Ticketmaster has always maintained that artists have the option to disable dynamic pricing for any event. Oasis have now done so “hopefully to avoid a repeat of the recent experience of fans in the UK and Ireland,” the band's management said. As with those dates, Oasis is running a presale ballot to help give fans a better shot at securing tickets.
The North American leg of Oasis Live 25 will bring the band to the US for the first time since 2008. The tour dates announced today are:
Earlier this year, the US Department of Justice, along with 30 state and district attorneys general, filed an antitrust lawsuit against Ticketmaster (and parent company Live Nation), alleging that it has a monopoly in the live ticketing industry. “It's time to dismantle Live Nation-Ticketmaster,” said US Attorney General Merrick Garland.