Live updates: Trump to attend charity dinner, Harris campaigns in Wisconsin ahead of Election Day | CNN Politics

The Kamala Harris and Donald Trump campaigns are up with several new ads this week as the presidential race enters its final sprint.

Here’s a recap of the new spots hitting the airwaves, and some data on how the overall tone of each side’s messaging compares:

Positive versus negative messaging

Ads from the campaigns and their allies cover a wide range of competing issues, and they also reflect divergent strategies when it comes to their overall tone.

The ad tracking firm AdImpact categorizes the tone of campaign ads airing on broadcast TV as either “positive,” “negative,” or “contrast.” Comparing the share of both side’s spending going to ads of each tone illustrates how advertisers are splitting their messaging budget.

And the data shows that the Trump campaign and its allies are waging an overwhelmingly negative advertising effort. By comparison, data for the Harris campaign and its allies reflects a more balanced approach.

New Trump campaign ads

Trump’s presidential campaign has launched five new TV ads so far this week, leveling a wide range of critiques against Harris.

Nearly all of the ads reference immigration and border security, slamming Harris’ record and seeking to link illegal immigration to other issues, including crime, entitlements, and transgender health care policies – a major point of emphasis in GOP campaign ads so far in October.

One of the notable new spots seizes on comments from Harris on ‘The View’ last week, when she was asked how should would govern differently from President Joe Biden, and answered that “not a thing comes to mind.”

New Harris campaign ads

On the other side, the Harris campaign produced a huge wave of 13 unique new TV ads so far this week, putting its prohibitive financial advantage to work in the race’s closing sprint.

The ads reflect a varied approach, mixing spots that promote Harris’ policies and draw contrasts with Trump’s in addition to a steady diet of sharp-edged attacks – and they also display a highly customized strategy, with several spots targeting key swing states, featuring local voters and issues.